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37 lists · 2,350 comparisons

Learn

Easier > harder, for life, health, love, work and business. Each list pairs an easier path with a harder one. Pick the easier side and you save years.

Life

Spending about 4,000 weeks well.

Easier Weeks50For spending a finite life. You get about 4,000 weeks. You can't do everything, so the skill is choosing what to leave out without feeling bad about it.Easier Decisions50For the big and medium choices of a life: where to live, what to work on, who to build with. Good decisions are mostly about making mistakes cheap and noticing them early.Easier Careers in the AI Era50For a working life when AI can do more of the work every year. The safe position isn't "doing what AI can't do today." It's owning what AI makes more valuable: judgment, trust, taste, distribution and responsibility.

Health

Body, food, sleep and a calm mind.

Easier Body50For staying strong and mobile through your remaining weeks, especially if you sit at a desk all day. The goal isn't a beach body. It's still carrying your own bags, climbing stairs and getting up off the floor at 80.Easier Food & Sleep50For the two inputs that decide how every other hour feels. Almost nothing here needs willpower in the moment. It needs setting up the environment once.Easier Mind50For a calm, clear head in a noisy AI era, especially when you work alone. Your mind is mostly shaped by inputs: sleep, movement, people, news, screens. Change the inputs and your mood follows.

Friends

Making friends and peers, and keeping them.

Easier Friendship50For making and keeping close friends as an adult, when school and office no longer do it for you. Friendship isn't mysterious chemistry. It's mostly hours, proximity and repetition.Easier Network50For a solo founder or independent worker who needs peers, mentors and allies but hates "networking." A good network isn't a contact list. It's people who trust you because you've been useful to them over time.

Love

Finding a partner and staying close.

Easier Finding Love50For finding a partner as an adult who works a lot, often alone, sometimes from a laptop in a café. Like a market, love is partly a search problem: be findable, be in the right places, then choose well.Easier Long-term Love50For keeping a relationship alive for decades, alongside work, kids and a laptop that never closes. Big gestures matter less than you think. Small daily responses matter more.

Travel

Trips worth remembering, and living abroad.

Easier Trips50For trips that turn into memories instead of stress and photo dumps. A trip gives you three things: looking forward to it, living it and remembering it. Plan for all three.Easier Living Abroad50For a solo founder who can work from anywhere and wants to live somewhere else for a month, a season or years. Working from anywhere works best when your life stays stable while the location changes.

Productivity

Focus, and working with AI.

Easier Focus50For doing deep, meaningful work in a world built to interrupt you. Focus is less about willpower and more about designing a day where distraction is inconvenient.Easier AI Leverage50For one person working with AI models and agents as a small team. AI multiplies whatever you give it. Clear intent gets multiplied, and so does confusion.

Business

Easier choices for a one-person business.

100 "Easier" Tips for Bootstrapped Business100 Choosing the easier side can save a year of trying. My own 4 (not repeated below): validated market > new market · educated market > uneducated market · painkiller > vitamin · high conversion on a small base > low conversion on a huge base.Easier Markets50For one-person digital products. A good market makes an average product work, and a bad market kills a great one.Easier Validation50For one-person digital products. The easiest test answers the riskiest question in days, with real behavior, against a line you wrote beforehand.Easier Audiences50For one-person digital products. Treat the world as a database. Marketing is a query, and an easy audience is one that's cheap to query, cheap to reach, and already willing to pay.Easier Positioning50For one-person digital products. Easy positioning is narrow, familiar and different in exactly one way that matters.Easier Products50For one-person digital products. Some products are easier to build, easier to sell and easier to support, and a solo founder should want all three.Easier Pricing50For one-person digital products. The right price means fewer customers to find and fewer to support, and it makes the business worth running.Easier Channels50For one-person digital products. At the start, borrow someone else's list, search engine, marketplace or community. Build your own index later.Easier Conversion50For one-person digital products. Conversion is easiest when warm visitors meet a clear, low-risk offer with a small first step.Easier Retention50For one-person digital products. Retention decides the ceiling of the business. Most of it is won in the first week and lost through silence.Easier Moats50For one-person digital products. The easiest moats grow out of work you do anyway: publishing, helping customers, keeping promises. Big companies can't copy what their own business model won't allow.Easier Ways to Run It50For one-person digital products. Some businesses are easy to run and some become a second job. Choose the shape of the business before it chooses your weeks.Easier to Survive50For one-person digital products. The easiest way to win is to not die. A business that survives gets time to compound.Easier Founder Life50For one-person founders. You have about 4,000 weeks. Easier bets leave room for more attempts, and easier habits leave energy to make them.

Business · 100 lists

Long lists of levers, tests and failure modes.

100 Cheap Tests Before You Build100For one-person digital products. Don't build anything until a test says yes. A good test is cheap and fast, and you write its pass/fail line before you run it.100 Market-Hole Patterns100Templates that produce product ideas which should work, at least by logic. Take one pattern, plug in a market, and you get an idea.100 Positioning Angles and Message Rules100For one-person digital products. Positioning decides who the product is for and what it is compared to. The message is how you say that in words.100 Lead and Audience Shortcuts100Easy ways to get leads, where someone else has already built the "index" or the product spreads itself.100 Conversion Levers100For one-person digital products. These levers turn a visitor into a paying customer. Leads fill the funnel, and conversion decides how much of it becomes money.100 Ways to Run It Alone100For one-person digital products. For every recurring task: delete it, simplify it, automate it or hand it off. Only four things stay with the founder: judgment, taste, customer relationships and product direction.100 Moats for a One-Person Company100For one-person digital products. A moat is whatever makes a funded competitor unable, or unwilling, to take your customers. Features aren't moats. Structure, switching costs, trust and speed are.100 Ways a One-Person Business Dies100For one-person digital products. This is a pre-mortem: every way it ends, each with its guard. A business that doesn't die gets time to compound. Guard.100 Rules for Spending 4,000 Weeks as a Founder100For one-person founders. The business is one part of a life of about 4,000 weeks. These rules are for spending the weeks well, not only the money.